There’s lots of ways I could be spending my money, but mostly I blow it on tea stuff.
I’m okay with that. But it’s a noisy market out there, with tons of tea vendors to choose from.
As consumers, how can we tell which tea businesses are worth giving our money to?
One of my biggest tells is whether or not they have “othervendor-itis”.
Tea sellers with othervendor-itis seem to be violently allergic to other people’s teas.
Forget trying to get them to try teas from other sources. often, they don’t even want to acknowledge that other tea businesses or projects exist.
Often, it’s because they want to maintain this illusion of control — control over the market, and control over their customers.
That might have been valid 15-20 years ago, but now I think that’s
- poor, out-dated business practice when we have the Internet now, and
- it means they’re probably not as knowledgeable as I want them to be.
If they won’t even try other people’s teas, how can they know how their tea stacks up in terms of quality?
How can they offer the best when they think they’re the only one in the room?
I want a vendor who’s just as curious as I am. That vendor is in the know.
You bet they’ll get you the good stuff.
Case in point: Nazanin at Tea Thoughts, who sent me her Steep It Real box this week.
I don’t let vendors send me stuff much, but I just really dig Nazanin and her work.
Like all my favorite vendors, she reads to me as someone who loves tea first, and sells tea stuff second.
And it shows in her curated tea box, because it’s quality stuff that I’m actually interested in, not just what some marketing team theory-crafted.
I don’t get paid for this plug, I just think you might dig it too: Click here to pick up a Steep It Real box (plus the f*king amazing Fossa Chocolate x Pekoe & Imp Duck Shit Oolong chocolate if you’re one of the first 12 orders), an use coupon code CURIOUS10 for an extra discount.
Support vendors who love tea and empower community.
Stop the spread of othervendor-itis.